MoonPay's B2C App Metric Tree
See exactly why revenue moves. Map all your B2C metrics into one hierarchical tree to pinpoint issues fast, align teams, and tie every change back to revenue.
- Metric trees
- Product analytics

Canvas details
Problem: No single source of truth for key company metrics. Metrics housed in multiple dashboards.
Solution: Map metrics into a hierarchical tree in order to visualize how they interact with each other to drive growth.
Impact: Cross-functional alignment on metrics. Ability to pinpoint growth problems and opportunities. Easily tie changes back to revenue.
Similar examples

Simple Onboarding Funnel
Visual onboarding funnels with live data, screenshots, and drop-off insights so product teams instantly see what’s breaking activation and where to fix for more revenue.

Intruder's Product Metrics Map
See how Intruder mapped product metrics to a North Star, aligning usage, customer value, and business growth in one clear, actionable view.