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Intruder's Product Metrics Map

See how Intruder mapped product metrics to a North Star, aligning usage, customer value, and business growth in one clear, actionable view.

  • Metric trees
  • Product analytics
  • OKRs
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Intruder's Product Metrics Map

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Problem: Tracking siloed product metrics brings no insight into whether a customer is finding value or how usage aligns with overall business growth.

Solution: Intruder mapped their key product metrics into a tree with levers and drivers laddering up to an overall North Star metric.

Impact: The product team were able to focus on moving the right usage metrics to both increase customer value and move the business forward.


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