GA4 Website Analytics Metric Map
A metric map of your GA4 data to show how your website activity impacts your overall business goals.
- Metric trees
- Automation
Canvas details
Problem: Website analytics are laid out in GA4 as just a collection of numbers and events, with very little context provided into what these numbers mean and how they interplay with each other.
Solution: Export GA4 events into BigQuery and model the data into a metric map to visualize how the website analytics and key events lead up to an overall more meaningful metric.
Impact: Anyone can now gain a high-level, clear visual on how the website is performing and understand the impact it's having on the business.
