Simple Revenue Metric Tree
A simple metric tree breaking down revenue into typical B2B SaaS components of new business, expansion, contraction, and churn.
- Finance
- Metric trees
- Automation
Canvas details
Problem: No single source of truth for key company metrics. Metrics housed in multiple dashboards.
Solution: Map metrics into a hierarchical tree in order to visualize how they interact with each other to drive growth.
Impact: Cross-functional alignment on metrics. Ability to pinpoint growth problems and opportunities. Easily tie changes back to revenue.
